Pricing
Choose the plan that matches your volume.
Every plan gives you the full Vial Loop platform. As your business grows, your transaction rate falls, so the plan you outgrow hands you to a cheaper rate, not a bigger lock.
Founding 100 offer
The first 100 approved merchants get 31 days of platform access free, and pay a Vial Loop transaction fee of 2% for their first 14 days, whatever plan they are on. Both run from the day they go live, and the plan fee is first charged on day 32.
Limited to the first 100 approved merchants.
Starter
£49a month
8%
Vial Loop transaction fee
New and lower volume merchants getting started.
- Standard Support
- Self service onboarding
- No upfront onboarding feeSome high risk providers charge an upfront fee to onboard.
Plus the full platform
- Open banking payment links, paid straight to your bank
- About Me Links page, with Chat Now into your inbox
- Royal Mail and DPD shipping labels, in BETA
- Reorder cadence and drift alerts
- Three lever growth strategy
- Content ideas, scored, with sources attached
- Retention messaging
- Campaign messaging at scale
- Accounting exports
- Advanced social tracking
Growth
£99a month
7%
Vial Loop transaction fee
Cheaper than Starter above £5,000 a month of sales
Growing merchants processing more consistent monthly volume.
- Standard Support
- Self service onboarding
- No upfront onboarding feeSome high risk providers charge an upfront fee to onboard.
Plus the full platform
- Open banking payment links, paid straight to your bank
- About Me Links page, with Chat Now into your inbox
- Royal Mail and DPD shipping labels, in BETA
- Reorder cadence and drift alerts
- Three lever growth strategy
- Content ideas, scored, with sources attached
- Retention messaging
- Campaign messaging at scale
- Accounting exports
- Advanced social tracking
Scale
£165a month
6%
Vial Loop transaction fee
Cheaper than Growth above £6,600 a month of sales
Merchants ready to make Vial Loop the centre of the business.
- Priority Support
- Done With You onboarding
- 30 Day Growth Review
- No upfront onboarding feeSome high risk providers charge an upfront fee to onboard.
Plus the full platform
- Open banking payment links, paid straight to your bank
- About Me Links page, with Chat Now into your inbox
- Royal Mail and DPD shipping labels, in BETA
- Reorder cadence and drift alerts
- Three lever growth strategy
- Content ideas, scored, with sources attached
- Retention messaging
- Campaign messaging at scale
- Accounting exports
- Advanced social tracking
Elite
£250a month
5%
Vial Loop transaction fee
Cheaper than Scale above £8,500 a month of sales
Established and higher volume merchants.
- Priority Support
- Enhanced Done With You onboarding
- Payment flow setup guidance
- Shipping integration guidance
- Reorder engine configuration guidance
- Quarterly optimisation review
- Priority access to newly supported payment rails and integrations where available
- No upfront onboarding feeSome high risk providers charge an upfront fee to onboard.
Plus the full platform
- Open banking payment links, paid straight to your bank
- About Me Links page, with Chat Now into your inbox
- Royal Mail and DPD shipping labels, in BETA
- Reorder cadence and drift alerts
- Three lever growth strategy
- Content ideas, scored, with sources attached
- Retention messaging
- Campaign messaging at scale
- Accounting exports
- Advanced social tracking
Run it at your volume
What each plan costs, at your numbers.
Type or slide your monthly processed sales and see the whole monthly cost of every plan side by side, plan fee and transaction fees together, with the cheapest named.
At this volume Scale is your cheapest total each month.
Starter
£689
£49 plan fee plus £640 in transaction fees at 8%
Growth
£659
£99 plan fee plus £560 in transaction fees at 7%
Scale
Cheapest£645
£165 plan fee plus £480 in transaction fees at 6%
Elite
£650
£250 plan fee plus £400 in transaction fees at 5%
Monthly billing shown. Transaction fees apply only to payments successfully processed through Vial Loop, so a month with lower volume simply costs less. Third party provider fees, where you connect one, are theirs and are not included here.
Included everywhere
The ten core features, in every plan.
Starter gets the same software as Elite. What you pay more for is a lower transaction rate, deeper support and more onboarding help, never the features themselves.
01
Open banking payment links
Your customer approves the payment in their own banking app, the money lands in your business account, and Vial Loop reconciles it to its order in seconds.
02
About Me Links
A landing page for the one link social gives you, built in Vial Loop rather than in another tool. Its Chat Now button opens a thread in the same inbox as Telegram and your website chat.
03
Shipping labels
Connect your own Royal Mail Click and Drop or DPD account and book labels from the order, with the address your customer gave you already on them. UK shipping at this stage. Label printing is in BETA.
04
Reorder cadence
Each customer's ordering rhythm, measured, so you reach out before they drift instead of after they are gone.
05
Growth strategy
Guidance built from your own numbers across the three levers: more customers, more per order, more often.
06
Content ideas, scored
The questions your market keeps asking and nobody has answered well, handed to you as ideas with a score and the sources already attached.
07
Retention messaging
Messages triggered by each customer's own cadence, sent while a save is still a save.
08
Campaign messaging
Deals, restocks and launches sent at scale, to customers who opted in.
09
Accounting exports
Reporting exports shaped for your accounting software, itemised fees included.
10
Advanced social tracking
Follower and post growth across your accounts, in 7 and 28 day views.
No hidden line
What you pay, exactly.
The subscription
£49 to £250
A flat platform fee for your plan, about 10 per cent lower on quarterly billing. Without a Founding place, your first period starts on the day you go live and is charged in advance, never before that day: normally that day or the next, at the daily billing run. For a Founding 100 merchant the first charge falls on day 32, when the free 31 days end. Every period after the first is charged in advance, on its first day.
The transaction fee
8% falling to 5%
A percentage of each payment successfully processed through Vial Loop payment workflows, at your plan’s rate. It appears in your fee reporting the moment it is charged, itemised per payment.
That is the whole model. No setup fee, no per seat charge, no fee on unpaid orders, and nothing that only appears on an invoice. Where third party providers you connect charge their own fees, those are theirs, stated by them, and never hidden inside Vial Loop’s.
Pricing questions
The fine print, in plain sight.
Do all plans really include the full platform?
Yes. CRM, orders, payment workflows, fulfilment, retention intelligence and analytics are in every plan. The tiers differ on subscription, Vial Loop transaction rate, support level and onboarding depth, never on core software.
What does the Vial Loop transaction fee apply to?
The rate applies to payments successfully processed through Vial Loop payment workflows. There is no fee on an order that never gets paid, and the fee reporting screen shows you exactly what was charged and why.
When does my subscription start?
On day 32, for the Founding 100. Your first 31 days of platform access are free, counted from the day you go live, the first day you can take a live payment, and the plan fee is first charged the day after the last of them. Every period after that is charged in advance, on its first day. The free period covers the setting up and the back and forth that a new platform and a new merchant do together before either is at full speed. The transaction rate is 2% for the first 14 days, counted from the same day, on top of that. Without a Founding place, your first period starts on the day you go live and is charged in advance, never before that day: normally that day or the next, at the daily billing run.
How does the introductory rate work?
For 14 days from the day you go live, the first day you can take a live payment, Vial Loop’s transaction fee is 2% of each payment successfully processed, in place of your plan rate. After that your plan rate applies. Your Founding place is claimed the day your application is approved, and it is held for you until you go live. A slow setup therefore costs you none of the 14 days. It is a reduced rate, not a waiver, because every payment carries a third party processing cost of its own.
How does quarterly billing work?
Monthly or quarterly, your choice. Quarterly takes three months of subscription in one payment on the first day of the quarter, with the monthly price about 10 per cent lower, Starter £44, Growth £89, Scale £149 and Elite £225 a month. A change between the two takes effect at the start of your next period, never part way through one. Transaction fees are collected weekly either way, and are never discounted.
Can I change plans as I grow?
Yes, that is the design: higher volume merchants reduce their total Vial Loop cost by moving up a plan. The exact billing mechanics of a plan change are set out in the terms you receive at signup.
Can I cancel?
There is no long term contract. Final cancellation and billing terms are part of the platform terms at account opening, and they will say the same thing this page does.
Which shipping providers do you support?
Royal Mail, through your own Click and Drop account, and DPD, through your own DPD UK business account, for parcels inside the United Kingdom. DPD Local is not supported yet. Connect your account and labels are booked from the order with the address your customer gave you already on them, and the tracking number is saved on the order. Label printing from Vial Loop is in BETA and switches on carrier by carrier. Until yours is switched on, buy postage in your Royal Mail or DPD account and record the tracking number on the order. On a standard Click and Drop account the order and its address go into Click and Drop, the label prints there, and you record its tracking number on the order. Royal Mail and DPD set their own prices and decide what they carry, and nothing on this site is labelled live unless it is.
Do you guarantee payment approval?
No. Payment infrastructure involves third party providers with their own eligibility and underwriting rules, and no honest platform guarantees their decisions. Vial Loop gives you clean setup guidance and honest statuses.
Run it at your volume, then take the Founding 100 offer.
31 days of platform access free, and 2% on every payment for your first 14 days, whatever plan you start on.
